Relationship marketing. Relationship sales. It’s all about the relationship these days.
However, it wasn’t too long ago that “command and control” management was the way things were done. Transactional leadership: I do the work because you pay me to do so. No more, no less. It wasn’t very inspiring to the employees or to those told them what to do.
In today’s economy, innovative and effective business leaders operate using Transformational Leadership—drawing their people into wanting to be part of something bigger and better than themselves and create it together.
It brings with it a strong sense of commitment from the whole company or team. In the process it creates other leaders that can be developed in the future. It’s a win-win situation for everyone.
A friend of mine works for a large pharmaceutical sales company. No longer do they get paid a commission based solely on sales. The ratings given to them by their customers are equally important. Talk about the importance of relationship!
Relationship is key when you are working with horses.
Commands and force don’t work well to create a good working relationship with a horse any more than with a person. Having a clear vision of what you want to accomplish and being able to bring that horse into your vision requires you to become a Transformational Leader-even for a little while.
The experience of being able to embody and practice these leadership qualities will give you unparalleled insight into yourself and how others view you as a leader.